The Hook, The Story, And The Offer


How to create the right hook that’ll make is so that selling becomes almost super easy. On this episode Russell gives a condensed version of a training he did for Two Comma Club X, where he teaches about the hook, story and offer. Subscribe: http://bit.ly/fnlhckr

Here are some of the things you will hear on today’s episode:

-Why it’s so important to have a hook that grabs people’s attention.

-What he used as the hook for his recently launched Book of Mormon Challenge Podcast.

-A few other examples of hooks people used to sell their own products, and why they were so effective.

So listen here to get a quick idea of what you need to know about having a great hook and story to be able to really sell what you’re offering.

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3. SOME GOOD CONTENT TO BINGE: We created a series called Marketing 101. It will give you some of the marketing tips you need to go to the next level and gives you tools that you can invest in so you can change your life for the better: https://www.youtube.com/watch?v=CM-RAMN_mgY&list=PLoc93MnQcNN9oQrii8ikdjxrAaspt_8WS

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