What It’s About
A finance employee starts a side hustle that is directly related to the work he does for his day job.
ACCOUNTING & COMMUNICATION
Words of Wisdom
These kinds of hustles tend to grow mostly by referral, but Mike also has a practice he calls “the 3 contact pitch process.”
Every week, he reaches out to three contacts: clients, prospects, or just friends that might lead to referrals. Many of us are naturally resistant to pitching our services, so having this simple goal keeps him focused.
People have a hard time sharing information to others about their finances, which can lead to a lot of denial about where they stand financially. When he’s able to help someone plan the next 6 months to 20 years of their life, the relief and excitement they feel when they’re back on track is incredibly fulfilling to Mike.
It doesn’t hurt that he was able to bring in around $15,000 his first year, and he’s hoping to keep growing it until it replaces his full-time income as an employee.
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