SIDE HUSTLE SCHOOL EPISODE 064 LONG HAIRED MEN CREATE TRIBAL IDENTITY


LONG-HAIRED MEN CREATE TRIBAL IDENTITY
Two guys nurture a supportive community based on the unique shared identity of men with long hair and create “Hair Ties for Guys.”


Link to the Episode Podcast https://sidehustleschool.com/episode/hair-ties-for-guys-brand-tribe/


What It’s About
Two friends create hair ties specifically designed for men with long hair
BUSINESS MODEL
PRODUCT
SKILLS REQUIRED
HAIRCARE KNOWLEDGE & WRITING
COMPLEXITY
LOW
PROFIT POTENTIAL
MEDIUM
Words of Wisdom
Appealing to tribal identity can lead to loyal customers and a successful side hustle. Chris and Lindsay from The Longhairsare appealing to a specific group, letting men with long hair know that they’re part of the tribe. They’re having a lot of fun and building community among fellow long-haired dudes.
Fun Fact
The men of Longhairs are all about giving to charity, and they donate $1 for every sale they make online. So far they’ve donated $1,435 directly to an organization called Locks of Love, an organization that provides hairpieces to financially disadvantaged children under age 21 suffering from long-term medical hair loss from any diagnosis.


The Website: https://sidehustleschool.com/


This is an attempt to bring Chris’s ideas from the podcast to youtube :)Full Credit to CHRIS GUILLEBEAU’s

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